Category: News

Social Media changes in 2023 News

The Future of Marketing: Social Changes

Key Points: Influencers are leading marketing initiatives Social channels are replacing traditional search engines. New targeting solutions and Artificial Intelligence to make a significant impact …

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The Evolution of Radio Advertising News

The Evolution of Radio Advertising

Radio Matters Despite countless evolutions in digital marketing, radio continues to be one of the most valuable promotion methods– reaching 93% of adults each week. This is …

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digital marketing

Google My Business to Google Business Profile

A Google Business Profile (GBP), formally known as Google My Business (GMB), is a listings platform that anchors your business in the local digital landscape. …

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Advertise with streaming TV News

Why Advertise with Streaming TV?

Key Points: In July, streaming content won 34.8% of total U.S. TV viewing time. Streaming offers denser metrics like video completion rates. Streaming allows advertisers …

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google ad grants increase visibility for your nonprofit Digital Marketing

Google Ad Grants – Increase Visibility Online For Your Nonprofit Organization

A Google Ad Grant increases visibility online for your nonprofit organization. Commercial companies often run Paid Search campaigns to appear in searches run by prospective …

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digital marketing

6 Benefits of Outsourcing Social Media

Cost-effective, efficient marketing is a priority for any business. Neglecting social media opportunities is one of the easiest ways to fall behind your competition. The …

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digital marketing

Lift the Results of Your Paid Social Campaigns

For the past 15 years, advertising on social platforms such as Facebook has become a wonderful way to reach both new and existing customers. But, …

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photo of woman with increased awareness awareness

Increase Awareness and Engagement with Remarketing

3 men walk into a bar. Nope, scratch that, wrong story. A prospect visits your website. You want to continue to engage with this prospect …

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billboards

Benefits of Billboards

Outdoor advertising has been around since the 1500s, known as “flyposting”. Unsurprisingly, the name changed to what we know it as, Billboards. There have been …

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zombie in a crowd CTV

Traditional Advertising is Not “Dead”

Yep, you read that right. Traditional advertising is not dead. In a recent article, the Harvard Business Review (HBR) stated that traditional advertising – long …

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