Category: News

marketing strategy

Extra, Extra, Read All About It: Newspaper Advertising

In today’s digital era, you would assume that traditional forms of advertising would decline. However, that is not the case. Newspaper advertising has proven to …

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marketing strategy

5 Tips To Help You Stay Organized

September is Self-Improvement Month. It is a time to reflect on yourself and the year so far, set new goals, and prepare for what is …

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advertising

Extra, Extra, Read All About It: Advertising in Print Publications

In the Digital Age, there has been a shift in marketing to focus on digital and social media—but don’t forget about the traditional, tried and …

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Digital Marketing

Get Your Business on the Airwaves: Radio Advertising

Radio is one of the most common methods of traditional marketing. Getting your business on the airwaves allows you to meet your audience where they …

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digital marketing

Women’s History Month: The Women of the Advertising Agency

March is Women’s History Month! Over the years, women have been some of the most influential figures in the marketing and advertising industry. Women have …

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commercials

Super Bowl Advertising – Past, Present, Future

The Super Bowl is a time for friends, family, and of course, football. But it is also for some of the year’s best and most …

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News

Marketing Myth: Marketing is the Same as Advertising

Often people believe that marketing and advertising are the same, but they are not. They are often a package deal, which could lead to confusion, …

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Social Media changes in 2023 News

The Future of Marketing: Social Changes

Key Points: Influencers are leading marketing initiatives Social channels are replacing traditional search engines. New targeting solutions and Artificial Intelligence to make a significant impact …

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The Evolution of Radio Advertising News

The Evolution of Radio Advertising

Radio Matters Despite countless evolutions in digital marketing, radio continues to be one of the most valuable promotion methods– reaching 93% of adults each week. This is …

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digital marketing

Google My Business to Google Business Profile

A Google Business Profile (GBP), formally known as Google My Business (GMB), is a listings platform that anchors your business in the local digital landscape. …

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