With prices rising, including the cost of advertising, geo-fencing has become an excellent way to spend marketing dollars both effectively and efficiently. Whether you pair …
A Google Ad Grant increases visibility online for your nonprofit organization. Commercial companies often run Paid Search campaigns to appear in searches run by prospective …
3 men walk into a bar. Nope, scratch that, wrong story. A prospect visits your website. You want to continue to engage with this prospect …
Search Engine Marketing (SEM) uses paid advertising to help your business, your services, and your products show up in search engine results (SERPs). For small-to-medium …
Do you have a strategy in place for optimizing your first-party data? How is your business making the most of their first-party data? How will …
In today’s society, companies have found that one easy way to win business over their competitors is by providing an easy customer journey. After all, …
Some businesses believe that once they have a website – the hard work is done. If all the necessary information about a business is available …
When it comes to trends in the world of social media, the importance of the content that is posted goes beyond the words and the …
As most people in business know, registering a business with search engines including Google, Bing, and Yahoo can have a wide range of benefits. Along …
Have you ever noticed an ad on your mobile device from a store that you were currently visiting or had just visited? Oftentimes people view …