It seems ironic – a blog about blogging? However, many businesses don’t know how blogging goes along with their marketing initiatives. Though keeping a blog historically began as a way to get personal or creative writing online for others to read, it has a much larger purpose now, especially in the business world.
In fact, blogging for your company can be an integral part of your marketing plan. Blogging can drive website traffic, boost SEO, and connect customers with your work.
Drive Website Traffic with Business Blogging
Blogging is a powerful tool in driving website traffic. Every new blog post creates a new indexable page on your website, giving readers more content to discover. When bloggers include inbound links to their website within blog content, it is easy to drive readers to specific pages of the site or to another blog post for more information.
Plus, including powerful keywords that catch new clients from search engines is a great way to increase readership and drive new client traffic to other components of your website.
Boosting SEO with Business Blogging
A less obvious, but still very important, benefit of blogging is a boost to your website search engine optimization (SEO). SEO is the foundation of your website and is fundamental to ranking highly in organic results on the top of search engines. 91% of web content gets no Google traffic, meaning that the content is not optimized to come up as a high-ranking result in the search engine result pages (SERPs).
Have you noticed the links that have been included throughout this blog? They are a prime example of another benefit of blogging – others sharing your branded content. When a blog provides relevant and pertinent information on a topic, others are likely to take notice. When other businesses share your content with their customers, your SEO and your site traffic benefit from it.
Utilizing good SEO practices is integral to performing well on search engines. SEO is based on relevant keywords and enriched content. Every new blog that includes these important elements is a new source for search engines to factor into your SEO ranking.
Blogging for Brand and Customer Connection
Blogging began as a way to connect a writer with their readers. Creating blog content that is relevant to consumers is a great way to help customers connect with your brand. Consumers look to businesses not only as a means for a product or service, but as a credible source of information.
Blogging can help businesses establish authority within their field and provide a resource for customers. If a consumer finds a source that you have written on your blog when they search for an answer online, they are more likely to trust your brand as an expert in the business.
How to Start your Business Blog
Shared content means more traffic to your website, more brand awareness for prospective clients, and a boost to SEO. The quality and quantity of your business blogs can be a driving factor in how often people are willing to share your content.
If you need assistance getting your business blog started, Media Venue can help. Whether it’s mobile, web, or social media, we know where your customers are and how to reach them. With our extensive experience, resources, and creativity, Media Venue can create expert content for your blog to get you started in the right direction. Visit our website or contact Michelle Dunaway at michelle@mediavenue.com for more information. Enhance your marketing investment with Media Venue!
About Our Sources
Media Venue researches and finds extremely reputable and respected sources to utilize in support of our content. We pride ourselves in providing relevant and reliable content to all of our readers.
About Our Blogger
Michelle Dunaway is the Social Media Manager at Media Venue. She has experience in social media marketing as well as digital marketing as a whole. Her background in both creative and academic writing help fuel her interest in blogging about the ever-changing marketing landscape.
