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  • Digital Marketing
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brand Traditional Marketing

Branding Basics

There is more to business than establishing a company name and selling a product or service. Successful businesses become well-established brands that stand for so …

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Hashtags Digital Marketing

Hashtags – Guiding You Through Social Platforms

When it comes to trends in the world of social media, the importance of the content that is posted goes beyond the words and the …

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GMB posting Digital Marketing

GMB Posting – Increase Your Reach

As most people in business know, registering a business with search engines including Google, Bing, and Yahoo can have a wide range of benefits. Along …

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Digital Marketing

The Benefits of Geofencing

Have you ever noticed an ad on your mobile device from a store that you were currently visiting or had just visited? Oftentimes people view …

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email marketing Digital Marketing

The Future is Email – How to Create a Connection

The evolution of email began 50 years ago. Today, it has become a prominent tool in marketing to directly reach consumers. With access in both …

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print advertising Traditional Marketing

Print Advertising – Let’s Get Physical

In today’s digital world, it is easy to assume that print advertising is dead. However, it is very much still alive and thriving! Magazines, newspapers, …

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Podcasting Traditional Marketing

Do you “Heart” Podcasting?

Podcasting has steadily become a popular form of entertainment over the last decade.  Offering content creators free reign over subject matter and format, podcasting allows …

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online reputation Digital Marketing

Positively Influence Your Online Reputation

A business’s online reputation loosely refers to the resources that are digitally available for prospective clients to utilize to learn more about your company and …

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word-of-mouth marketing News

Word-of-Mouth Marketing

There is no one consumers trust more than other customers of a brand. That is why word-of-mouth marketing is such an important piece of the …

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Evolution of Radio Traditional Marketing

The Evolution of Radio

I can remember at an early age, probably around 8 or 9, learning Morse Code. There I sat with my Dad at the dining room …

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hulu advertising Traditional Marketing

Hulu Advertising – Stream Your Ads

With over 40 million subscribers, Hulu is one of the biggest streaming television platforms in the world. Now more than ever, people are cutting the …

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website Digital Marketing

Why Update Your Business Website

While some people view a website as a landing page for customers to visit, it can (and should) be so much more. In fact, a …

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