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News

Lift the Results of Your Paid Social Campaigns

For the past 15 years, advertising on social platforms such as Facebook has become a wonderful way to reach both new and existing customers. But, ...
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photo of woman with increased awareness Digital Marketing

Increase Awareness and Engagement with Remarketing

3 men walk into a bar. Nope, scratch that, wrong story. A prospect visits your website. You want to continue to engage with this prospect ...
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News

Benefits of Billboards

Outdoor advertising has been around since the 1500s, known as “flyposting”. Unsurprisingly, the name changed to what we know it as, Billboards. There have been ...
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zombie in a crowd News

Traditional Advertising is Not “Dead”

Yep, you read that right. Traditional advertising is not dead. In a recent article, the Harvard Business Review (HBR) stated that traditional advertising – long ...
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News

8 Types of Billboards

Billboards have been around for a little over 150 years. Originally, they were based on poster advertisements. As billboards started becoming more popular, the ad ...
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Search Engine Marketing Digital Marketing

Paid Search Pays Off – Reasons Why Your SMB Needs SEM

Search Engine Marketing (SEM) uses paid advertising to help your business, your services, and your products show up in search engine results (SERPs). For small-to-medium ...
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News

Video Ads vs. Static Ads – Reach Your Audience

In recent years, social media has become the dominant outlet for reaching both new and existing customers through branded content. As the business side of ...
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News

From Froogle to Google: The Evolution of Google Shopping

In 2002, Google started dipping their toes into the world of online shopping with their Froogle service, a price comparison platform with their Froogle service. ...
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News

QR Codes: What Are They and How Do You Use One? 

QR codes are everywhere! Take Snapchat for example. You can scan someone’s QR code to add them as a friend instead of typing their username. ...
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Customer Retention News

Digital Marketing Tactics to Increase Customer Retention

In conversations with clients, one of the questions we often hear is, “how can you help us reach new customers?” Let’s take a moment to ...
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News

The Olympics – A Complicated Advertising Game

For more than 3,000 years, the Olympics have been an ever-changing event. Created to honor Zeus, the king of Gods, it has expanded tremendously. It ...
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Digital Marketing

Make the Most of Your First-Party Data

Do you have a strategy in place for optimizing your first-party data?  How is your business making the most of their first-party data? How will ...
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