News What has 1.8 billion active users every day worldwide and grows by 11 people every second? Social Media. Social platforms have become a significant part …
Digital Marketing Link Building is a search engine optimization process that involves acquiring hyperlinks from other websites to your own (source). Links may come from partner organization …
Traditional Marketing While many traditional advertising methods have stayed with their conventional roots, radio has evolved with the ever-changing digital world. Streaming radio, or online radio, now …
Digital Marketing Every marketing vehicle has its own set of metrics that can be reported at the conclusion of a campaign. However, conversion tracking is the trickiest …
Digital Marketing When marketers talk about search engine registration, most often they focus on Google. And with good reason—Google is the most popular search engine worldwide, taking …
Traditional Marketing Despite what you may believe, newspaper advertising is not dead. Newspaper advertising has changed a lot in the last decade. However, the vehicle still provides …
Digital Marketing It’s Derby weekend here in Louisville, and the city is gearing up for two days of mint juleps, extravagant outfits, and the race known as …
Traditional Marketing Direct Mail is still around and very relevant. In fact, many of us receive at least one piece of direct mail daily in our mailbox. …
Digital Marketing Since 1994, the year that the first display ad flashed across a computer screen, display advertising has come a long way. Through the years, as …
Traditional Marketing If you’ve heard it once, you’ve heard it a thousand times – life as we knew it before the pandemic is forever changed. With nearly …
News Search engine optimization is a tricky but necessary component of any business’s website plan. Website optimization is an on-going process. Why? Because Google is continually …
News You may think that when a consumer leaves a positive review, there is no need to respond to it. After all, there is no conflict …
