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News

The Olympics – A Complicated Advertising Game

For more than 3,000 years, the Olympics have been an ever-changing event. Created to honor Zeus, the king of Gods, it has expanded tremendously. It …

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Digital Marketing

Make the Most of Your First-Party Data

Do you have a strategy in place for optimizing your first-party data?  How is your business making the most of their first-party data? How will …

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Google postpones browser cookie crumbles News

Google Postpones Browser Cookie “Crumble” until 2023

“FOMO” (fear of missing out) is a point of great anxiety for anyone working in digital marketing today. The rate of change in the marketplace …

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News

Effective Reputation Management Increases Visibility, Trust, Traffic, and Revenue

Do you own a local business?  Are you familiar with the concept of Reputation Management?  Do you know how many “stars” your business rates on Google, Facebook, …

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newspaper advertising Traditional Marketing

Why Add Newspaper Advertising to Your Marketing Plan

When consumers picture the most eye-catching ads they have ever encountered, it often isn’t a newspaper ad that they saw while drinking their morning coffee. …

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NAP Consistency Digital Marketing

The Importance of NAP Consistency

In today’s society, companies have found that one easy way to win business over their competitors is by providing an easy customer journey. After all, …

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Mobile UX diplay Digital Marketing

What is Mobile UX?

Some businesses believe that once they have a website – the hard work is done. If all the necessary information about a business is available …

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streaming services Traditional Marketing

Fall In Love With Streaming Services

Streaming television is taking the world by storm. With more and more people cutting the cord with cable every day, streaming services provide a great …

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cinema advertising Traditional Marketing

Cinema Advertising – Get on the Big Screen

The home of cinematic story telling is back! With movies back in production and the viewer experience heading back into the box office, now is …

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brand Traditional Marketing

Branding Basics

There is more to business than establishing a company name and selling a product or service. Successful businesses become well-established brands that stand for so …

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Hashtags Digital Marketing

Hashtags – Guiding You Through Social Platforms

When it comes to trends in the world of social media, the importance of the content that is posted goes beyond the words and the …

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GMB posting Digital Marketing

GMB Posting – Increase Your Reach

As most people in business know, registering a business with search engines including Google, Bing, and Yahoo can have a wide range of benefits. Along …

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