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  • Digital Marketing
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News

Extra, Extra, Read All About It: Advertising in Print Publications

In the Digital Age, there has been a shift in marketing to focus on digital and social media—but don’t forget about the traditional, tried and ...
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Digital Marketing

Get Your Business on the Airwaves: Radio Advertising

Radio is one of the most common methods of traditional marketing. Getting your business on the airwaves allows you to meet your audience where they ...
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Digital Marketing

Keeping Creative: Prevent Burnout by Refreshing Creative

Why is Creative Important? Given the popularity of memes, quotes, videos, and infographics, they are perfect for delivering short, compelling marketing messages that are up ...
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Digital Marketing

More Money at No Cost: Co-Op Management

Co-op funds offer financial assistance to clients by paying for a portion of their advertising costs. Effectively using your allotted company funds toward marketing and ...
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Traditional Marketing

What is Direct Mail?

Direct mail marketing is a strategy used to engage customers by sending printed mailers, dimensional packages, perishable items, corporate swag, or other physical items. It ...
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Digital Marketing

Marketing in the Digital Age: The Importance of Social Media Marketing

In the past few decades, digital marketing has become just as important than traditional marketing ventures. We are truly living in the digital age, and ...
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Traditional Marketing

Cinema Advertising is Back

Put your business on the big screen! Utilize the benefits of the short, eye-catching ads that play before the trailers and before the start of ...
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Traditional Marketing

Advertising on Streaming Television

            Television is one of the most popular marketing avenues—some even call it the “Gold Standard of Marketing.” But as marketing has shifted to a ...
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Digital Marketing

Why Geo-fencing

With prices rising, including the cost of advertising, geo-fencing has become an excellent way to spend marketing dollars both effectively and efficiently. Whether you pair ...
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News

Women’s History Month: The Women of the Advertising Agency

March is Women’s History Month! Over the years, women have been some of the most influential figures in the marketing and advertising industry. Women have ...
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News

Super Bowl Advertising – Past, Present, Future

The Super Bowl is a time for friends, family, and of course, football. But it is also for some of the year’s best and most ...
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News

Marketing Myth: Marketing is the Same as Advertising

Often people believe that marketing and advertising are the same, but they are not. They are often a package deal, which could lead to confusion, ...
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