For the past 15 years, advertising on social platforms such as Facebook has become a wonderful way to reach both new and existing customers. But, …
3 men walk into a bar. Nope, scratch that, wrong story. A prospect visits your website. You want to continue to engage with this prospect …
Outdoor advertising has been around since the 1500s, known as “flyposting”. Unsurprisingly, the name changed to what we know it as, Billboards. There have been …
Yep, you read that right. Traditional advertising is not dead. In a recent article, the Harvard Business Review (HBR) stated that traditional advertising – long …
Billboards have been around for a little over 150 years. Originally, they were based on poster advertisements. As billboards started becoming more popular, the ad …
Search Engine Marketing (SEM) uses paid advertising to help your business, your services, and your products show up in search engine results (SERPs). For small-to-medium …
In recent years, social media has become the dominant outlet for reaching both new and existing customers through branded content. As the business side of …
In 2002, Google started dipping their toes into the world of online shopping with their Froogle service, a price comparison platform with their Froogle service. …
QR codes are everywhere! Take Snapchat for example. You can scan someone’s QR code to add them as a friend instead of typing their username. …
In conversations with clients, one of the questions we often hear is, “how can you help us reach new customers?” Let’s take a moment to …
For more than 3,000 years, the Olympics have been an ever-changing event. Created to honor Zeus, the king of Gods, it has expanded tremendously. It …
Do you have a strategy in place for optimizing your first-party data? How is your business making the most of their first-party data? How will …