Cost-effective, efficient marketing is a priority for any business. Neglecting social media opportunities is one of the easiest ways to fall behind your competition. The average adult (18+) spends one – two and half hours on social media daily. According to Review42, social media is a vital component of your marketing strategy. Potential customers will lose interest in your business if they don’t get a response quick enough via email or social messaging, making response time crucial. This alone makes running, creating, and managing a business or brand require someone’s full attention.
Outsourcing Social Media
Within the last 5 years, social media management has become a full-time job. With ever-changing platforms, new apps coming out regularly, and trends to follow, it can be a difficult task to maintain. Many companies are outsourcing their social media management to marketing agencies because the benefits lead to greater opportunity!
So, what does outsourcing your social media mean exactly? The barebones version is, that you give a marketing company access to a combination of, if not all, your businesses’ social accounts (Instagram, Facebook, LinkedIn, Snapchat, etc.). They will research your industry target audience, A/B test, and create and post content with text, images, polls, and videos that your audience will engage with.
6 Benefits of Outsourcing Your Businesses Social Media
Are there any benefits to not keeping your social media in-house? Yes, let’s go through them.
- Expertise
You can hire an expert(s) who has dedicated many hours to social media by learning the updates, trends, and apps. Finding the best platforms for their customer’s social media to grow and determining your demographics, keywords, rankings, etc.
- Access to Premium Marketing Tools
Social media managers use tools and platforms to get the most out of your marketing budget. With the ability to see and fix keyword and backlink gaps, run audits on your social media and website, and work on brand management to name a few.
- Better Insights
Social media insights are a huge help when reviewing your content and seeing which types of content your followers engage with the most and at what time during the week.
- Lower Response Time
Customers want a fast response time when they have questions. A social media manager can respond as soon as they see it, typically checking accounts hourly. Also helping with brand management, if a disgruntled customer leaves a bad review they can respond and get to the root of the issue, allowing other customers and potential customers to see you care about them and if they have issues.
- Save Time and Money
Social Media managers save you company time. They know what they’re doing and very few hiccups happen, such as platform overcharging. Hiring a marketing firm is commonly cheaper than the salary and benefits that an in-house person would require.
- Agencies Help with Other Marketing Needs as Your Brand Awareness Increases
Agencies, like Media Venue, can assist your company with traditional marketing and digital marketing, including social media. Contact Media Venue to discuss your business goals, marketing, and advertising needs.
Summary
Small business owners have enough on their plates. Taking one huge task off your to-do list – like your social media – can be a relief. If you have considered outsourcing your social media management, the benefits can be substantial. Social media is the easiest way to stay relevant in the eyes of your customers. However poorly managed social media accounts with inconsistent posting is a way to easily lose customers. That’s why it’s important to remember the 6 benefits to outsourcing social media.
Ask your team and yourself these questions:
- Do we have someone who can dedicate all of their time to our social media?
- Do we have a defined brand voice?
- Do we have a social media strategy?
- Do we have social media goals and personas?
- Could we benefit from a fresh perspective and expertise?
If you answered no to any of these questions, contact Media Venue’s marketing experts for a consultation and/or social media audit.
About Our Blogger
As the Social Media Coordinator, Ashley creates engaging content for Media Venue clients. By staying up to date with all the social media trends and changes, she is able to provide important insight. Along with managing social media, she also provides support to the Traditional Media team. Ashley is always eager to learn all aspects of Marketing to ensure the success of our clients.
