Ven-Views

Recently the world, including Simon Cowell, was completely shocked by the perfect voice from an unlikely star on Britian’s Got Talent. I have watched the video several times, and am continually amazed at how the frowning, judgmental faces melt into sheer joy as she begins her rendition of “I Dreamed a Dream”. So we have heard good singers before, why is she so infectious? Why is she such a household name? Why are we blogging about her? All the Bloggers out there ask if it isn’t partly because she is like us. She is a normal girl, from a small town, that leads a small life of family and friends, and isn’t gracing the cover of a magazine. We can relate to her, and want to see her rewarded for her beautiful gift!

So why is this a topic we find interesting for advertising and media? If you Google Susan Boyle today, she has over 23,200,000 results. This is proof that what appeals to the people WILL grow in a viral way across the Internet. She gave the people what they wanted, and they responded by blogging about it, sending tweets about it, writing facebook notes about it, the list goes on and on. As you begin to grow your social Internet presence, remember that people respond positively when you give them something they want, something they can relate to. It isn’t all about you, good companies make it about the customer, and create raving…and blogging…fans.