Ven-Views

Nielsen reports is third-quarter results…everyone is watching TV. The report indicates that the average American household has the TV on over 8 hours each day. Nielsen, who began measuring results in the 1950’s, reports these results as a record high. They are also reporting the the average person in the US is watching 142 hours of TV each month! Now that’s a lot of commercials to see!

The most interesting part to me is that Internet usage is also up. So where are all these hours coming from? Estimates show that 30% of TV watchers are also on the Internet at the same time. Talk about multi-tasking!