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Reach the right people.
Instead of creating an advertisement and hoping that it reaches the right customers, you can create a Facebook Social Ad and target it precisely to the audience you choose. You can target my age group, gender, geographic location, and more! Why does this matter? Advertisers often pay by impression, or time the ad is seen, so my targeting your specific prospects, you save have a much higher return on your investment. The ads can also be shown to users whose friends have recently engaged with your Facebook Page or engaged with your website through Facebook Beacon. Social Ads are more likely to influence users when they appear next to a story about a friend’s interaction with your business.

Another great Facebook fact-the ad links directly to your website, so users can learn more about you and your products.