Ven-Views

By now, most of you have heard about the launch of Google’s real-time search engine technology, which pulls live updates from sites like Twitter and Facebook, allowing their users to receive real-time updates from their social and professional networks. In other words, headlines from blogs and news websites can be viewed just seconds after being published.

In my opinion, Google’s real-time search is a big step forward in illustrating the true impact of social media marketing. With the launch of real-time search, corporate websites need to be more active in social media since any conversations on social networking sites will then have an ongoing effect on search results.

Ultimately, Google’s real-time search has made it easier and simpler for customers to find out what’s going on with your brand right now -good or bad. By capitalizing on this trend, brands are able to expand their impact on search engine results while increasing the speed at which they receive consumer feedback. Therefore, when utilized correctly, consumer feedback can be used to increase the amount of website traffic for a given brand.