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Facebook is a great place to enter the social networking jungle, offering several advertising and marketing options for your business. One of these is the Facebook ad. A small image and a few lines of text appear on the newsfeed, profile page, and other pages of each Facebook user’s experience. Businesses buy these ads on a pay-per-click or pay-per-impression (view) account, and can target the ad by geographical location, keywords found on the user’s profile, age, gender, and relationship status, among others.

Now Facebook has released three new and exciting ways to target ads; Birthday Targeting, Connection Exclusion Targeting, and Connection Targeting. Below is the Facebook description, in their own words.

Birthday Targeting:
Does your company offer discounts for customers on their birthdays? Try out this new targeting option with customized ad text to reach out to users on this special occasion. For example, you could try text like: “Happy birthday! Visit us this week to receive 10% off at our store!”

Connection Exclusion Targeting
Are you an admin of a Page, Group, Event, or Application? Try creating an ad that targets users who haven’t connected to your content yet. Be sure to include a strong call to action (like “RSVP today!” or “Join our group!”) to guide users in the right direction.

Connection Targeting
Use this option to encourage users to interact with your Facebook content more frequently. For example, if you own a Page, try running an ad targeting your existing fans to get them to post photos or contribute to new discussion topics. Engaged users who interact with your content can help spread the word to their friends about your business.

To learn more about Facebook ads, and their part in your advertising plan, contact us today!