Ven-Views

Swedish Fish launched a print campaign using the tag line, “A Friend You Can Eat.” Is the candy positioning itself as a “friend with benefits”? Ads compare Swedish Fish to friends that you wouldn’t dare eat. A man’s head is topped with a salad in one ad with “nej,” the Swedish word for no, placed underneath. A Swedish Fish is next to the salad head with “ja,” Swedish for yes, nearby. The campaign can be found in issues of People, Rolling Stone, ESPN and Us Weekly. Other ads show a kitten in between two slices of bread and a teddy bear in a panini maker, complete with grill marks. See the ads here, here and here. JWT New York created the campaign.