Facebook, the world’s biggest social media networking site, is growing in popularity among baby boomers. According to a recent study, 47% of baby boomers actively maintained a profile in 2009, up from 32% in 2008.
Many are saying this growth is due to the fact that older generations are almost forced to join Facebook in order to keep up with the real world. And it makes sense. Business practices now basically require some type of Facebook participation, and this social networking site seems to be a constant topic of conversation that isn’t going away anytime soon.
Additionally, it is believed that baby boomers are turning toward social media in order to create and renew personal connections online. Ultimately, boomers believe that technology will help them live longer and better lives, keeping them connected to family, friends, co-workers, and eventually, health care providers.
February 15, 2010
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