Ven-Views

When you work in an industry that does not offer explicit instructions on how to complete your daily tasks there are bound to be several things that you come across:

1. Difference of opinion
2. Several ways to complete the task(s)
3. Finding your niche within the market

After reading “Link exchanges: The poor man’s SEO” by Tom Krazit and then reading the follow-up discussion of the article, it is clear that there are several opinions on the topic of Link Exchange to sites. In the field of internet marketing, the idea is 1. Follow the guidelines by the search engines and 2. Do what works best for you and your sites. Since there is not an instruction book to the job there is leeway when it comes to ranking your site. Some tactics work great for sites while the same tactics are not great for others.

There is a general consensus of unethical methods. Spamming links to gain ranking is not allowed. There was a comment within the article and discussion, [if you are thinking too much about getting caught then you are doing something to get caught]. Ranking a site takes time and effort. If you are spamming links to get ranking, the initial site ranking might be high, however without monthly maintenance and a highly strategized linking campaign your ranking will soon fall. At that point the spamming was pointless.

The best way to gain ranking for your site, do research. Read about the industry; understand the meaning behind it all. Internet marketing takes time and effort, both of which are something that businesses do not have to spare. When this is the case you hire a SEO agency.

The misconception with hiring an agency is that you do not need to understand internet marketing. Would a construction company hire a contractor without doing just some research? No. When you hire an agency you want to be involved as much as time will allow. Understanding the basics of internet marketing will allow you to answer questions that the agency will have about your products. You will build a powerful relationship with your SEO agency when you both have an understanding of the product and how to market it online.