Ven-Views

Advertising 101: Grab the consumers attention! As a last minute Christmas shopper, I was walking around a particular store trying to decide what to purchase and contemplating which caught my eye first, the horrid 8.5″x11″ red signs everywhere, or the fact that everything was 40% off in the store. Everyone knows that the economy is falling off the side of a cliff but as a business you should attempt to ease the consumers mind instead of throwing it in their face. ( AKA we have cut our marketing budget and have resorted to color paper and a copy machine) During last minute shopping consumers are acting strictly on impulse spending. However as a business this is your time to create a loyal consumer. If a consumer is satisfied with their purchase and does not experience buyers remorse then the likelihood that they will return to your store after the holiday season is considerably higher. However, if your store looks like it is going out of business during the largest shopping season of the year, your creditability as a store is shot.