Ven-Views

Everyday you walk by a billboard or sign and read it. Can you imagine a sign reading you? That’s what technology may one day bring to advertising. A new technology, recently made in Singapore, allows the billboard screen to identify its audience by gender, possibly age and to know exactly where the audience is looking. This technology will allow the advertiser to determine if they are hitting their target audience by even knowing the brand names that the audience is wearing and carrying. These screens will differentiate between whether the audience merely glances at the advertisement and how many gaze at it for periods of time. This type of technology could be very helpful for advertisers to know whether they should move their message to another location or put up more advertisements in similar locations.

http://www.newscientist.com/article/dn17424-innovation-when-advertising-meets-surveillance.html.

Technology is also now putting billboard posters in 3D. Imagine a huge hand reaching out to you as you drive down the highway. This technology seems like it would catch the eye of the people driving and walking by the ad. It does not require any special glasses to see the images in 3D. It may be that many advertisers want to put a few extra dollars into this type of advertising.

http://adverlab.blogspot.com/2009_07_01_archive.html

Of course a lot of advertisers have already caught wind of digital advertising on billboards. These huge digital screens change pictures every 8 seconds or so with a few other advertisers. They are on an electronic rotation and the light that emanates from them is very illuminating. Think of the lights you see in Las Vegas. These screens are often brighter and more eye catching than a large movie screen. The benefit for many advertisers is how quickly and easily they can change their message, since it is all done through a computer program.

http://themarketingspot.blogspot.com/2009/05/advertising-trends-digital-billboards.html

With these types of new technology, the competition for one brand to be heard over another only gets harder. That is why it is so important for advertisers to stay up with technology, learn how to use it and to benefit from it. Then there’s the World Wide Web, which is a whole different can of worms.